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ManyChat for Instagram: Skip Link in Bio and Increase Reach

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If you’re building your brand on Instagram, you’ve probably been using the classic “link in bio” move to share your best offers, lead magnets, or shop links. But here’s the thing—this method might actually be slowing down your growth and costing you valuable engagement.

Let’s dig into why “link in bio” is, well, a little outdated, and how ManyChat’s game-changing comment-to-DM automation can make your Instagram feel more personal and drive higher clicks and conversions.

The Problem with "Link in Bio"

First off, we get it—adding your link in the bio was one of the simplest ways to direct followers to your site. But today, Instagram’s algorithm doesn’t exactly love when users leave the app, and sending followers off-platform often means lower reach, engagement, and fewer eyes on your content. Also, not everyone takes that extra step to click on your bio, scroll to the link, and then navigate to what they’re looking for.

The result? Missed opportunities, lost clicks, and a potential drop in engagement because followers didn’t stay connected. But ManyChat has the perfect solution that lets you keep your audience right on Instagram, engaged, and in conversation.

What is Manychat

ManyChatis an all-in-one chat automation platform designed to make engaging with your audience easier across Facebook, Instagram, WhatsApp, SMS, and Telegram. For busy entrepreneurs and online business owners, it’s the ultimate tool to automate conversations, build customer relationships, and level up your marketing—without spending hours on manual replies.

Here’s a quick look at what ManyChat can do:

  • Flow Builder: Create chatbots in minutes with an easy drag-and-drop builder that lets you design custom flows.
  • Custom Fields: Collect and store customer details (like preferences or purchase history) in custom fields and sync with your CRM or email software.
  • Growth Tools: Drive traffic right into your chatbot! For instance, if someone comments on your Instagram post, ManyChat can automatically send them a message.
  • Broadcasts & Sequences: Send targeted messages to reach your audience exactly when they need it, whether it’s a product update, promo, or follow-up.
  • Live Chat: Seamlessly transition a chatbot conversation to a live agent when it’s time to connect one-on-one.
  • Integrations: Easily link ManyChat with other tools you love, like email platforms, CRMs, and Zapier for smooth automation.
  • Analytics: Track how your chatbots perform with detailed insights, so you can fine-tune your strategy and boost engagement.

 

ManyChat takes the complexity out of chat automation, giving you a smart, powerful way to connect, engage, and convert on your favorite platforms!

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How ManyChat’s Comment-to-DM Automation Works

So here’s where ManyChat changes the game. Instead of a “link in bio,” you can set up a keyword in your post caption (like “comment DEALS to see today’s offers!”). When followers type in your magic word, ManyChat’s automation jumps in and sends them a DM with exactly what they’re looking for—directly in their inbox.

Here’s why that’s amazing:

  • Higher Click-Through Rates: ManyChat sees an average 46% click-through rate on DM links, which is WAY more effective than the 1% you usually see with bio links.
  • More Meaningful Engagement: By sparking a conversation in the DMs, you’re building a stronger, one-on-one connection with each follower, which is perfect for nurturing relationships and getting real feedback.
  • Algorithm: Instagram sees the interaction and boosts your post reach because, hey, your content is getting serious engagement!

The Perks of Using ManyChat to Build Relationships and Boost Sales

Using ManyChat’s automation tools, you’re not only boosting clicks but also giving your followers a VIP experience, guiding them with ease from interest to action. Here’s what else you get with this setup:

  • Increased Sales: With direct links in DMs, it’s easier to convert your followers into buyers.
  • Lead Collection: Set ManyChat to collect email addresses in the DMs, so you’re growing your email list alongside engagement.
  • Streamlined Interactions: Say goodbye to repetitive DMs and hello to automated answers that make your life easier.

Manychat Pricing

Using ManyChat’s automation tools, you’re not only boosting clicks but also giving your followers a VIP experience, guiding them with ease from interest to action. Here’s what else you get with this setup:

  • Increased Sales: With direct links in DMs, it’s easier to convert your followers into buyers.
  • Lead Collection: Set ManyChat to collect email addresses in the DMs, so you’re growing your email list alongside engagement.
  • Streamlined Interactions: Say goodbye to repetitive DMs and hello to automated answers that make your life easier.

Manychat Pricing

ManyChat offers flexible pricing with two main plans—a Free plan with essential features and a Pro plan starting at just $15/month.

Free Plan

The Free Plan  is perfect if you’re just starting out and want to see how ManyChat fits with your business. With this plan, you get basic tools to connect with up to 1,000 contacts across Instagram, Facebook, and WhatsApp. You’ll have access to ManyChat’s Flow Builder and basic Growth Tools, giving you everything you need to get a feel for chat automation.

 

Pro Plan

Ready to dive deeper? ManyChat’s Pro plan unlocks almost all platform features, including advanced automation and integration options. 

Starting at $15 per month, this plan scales with your contact list—for instance, 1,000 contacts costs $25/month, while 5,000 contacts is $45/month. 

The Pro plan also comes with a 7-day free trial to test out premium features, plus a 30-day money-back guarantee, no questions asked, so you can try ManyChat risk-free.

Ready to Ditch "Link in Bio"?

With ManyChat, you can say goodbye to the outdated link-in-bio tactic and hello to a smarter, more effective way to engage with your followers! If you’re ready to give it a try, sign up for ManyChat and see how this powerful tool can transform your Instagram experience, boosting your engagement, conversions, and the connections that make your brand shine. 

Give ManyChat a spin and watch your Instagram light up!

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