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How to Build a Community on Skool.com: Step-by-Step Guide

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Creating a community around your content is essential in today’s digital age, whether you’re a creator, coach, or entrepreneur. One of the best platforms for building such a community is Skool.com

This platform makes it easy to host a paid or free community, create courses, manage coaching programs, and foster engagement all in one place. 

In this guide, I’ll walk you through how to set up a Skool community step-by-step, with key features that make it ideal for creators

What is Skool.com

Skool is a community platform designed for creators and coaches who want to build interactive spaces for their audience. Whether you’re offering a free or paid community, Skool provides tools like classrooms for courses, discussion boards, and gamification features to encourage engagement. 

It’s perfect for anyone looking to create communities around their courses, coaching programs, or mastermind groups.

Why Skool is the Best Platform for Building Online Communities

If you’re looking to create an online community, Skool.com offers the perfect balance of simplicity and powerful features. It’s an all-in-one platform that allows you to host discussions, deliver educational content, and manage memberships—whether your community is free or paid.

With features like gamification, leaderboards, and easy integration with payment systems, Skool helps you create a vibrant, engaging space for your audience.

  • Simple to use: Skool is easy to set up and navigate, with minimal technical knowledge required.
  • All-in-one platform: Manage your community, courses, and paid memberships without needing separate tools.
  • Engagement-focused: With features like leaderboards and gamification, members stay active and motivated.

How to set up a community on Skool.com

Step 1: Create an Account

First, head over to Skool.com and create an account. 

You’ll see various communities already thriving on the platform. These can serve as great inspiration as you set up your own space.

Step 2: Create Your Community

Once logged in, click the “Create a Community” button. Here, you can decide whether your group will be:

Public: Open for anyone to join.
Private: People must request or be invited to join.

For this tutorial, let’s create a group called “Female Entrepeneurs Circle.” After choosing a name, you can sign up for a 14-day free trial, and afterward, the cost is $99 per month. This fee includes all the features Skool offers, so it’s a worthwhile investment for community management.

Step 3: Customize Your Online Community’s Branding

Personalizing your community is key to making it stand out. Here’s how to do it:

  • Profile Picture: Upload your logo or another image that represents your brand.
  • Banner Image: Choose a banner that aligns with your community’s theme.
  • Group Name & Description: Write a brief description explaining what your community offers. For instance, “Eddie’s School is a space for creators and entrepreneurs to learn, grow, and connect.”
 

These customizations help your online community look professional and inviting.

Monetizing Your Online Community

Step 4: Set Up a Paid Community

Skool makes it easy to build an online community and monetize it. If you want to charge for membership, go to the “Subscriptions” tab and set your pricing. For example, you could charge $99 per month for access to exclusive courses, discussions, and coaching.

After connecting your bank account to Skool, you’ll be able to receive payments directly from members. This feature makes Skool perfect for anyone looking to build and monetize a community online without needing additional software.

Step 5: Set Up Discussion Channels

To keep your members engaged and organized, set up discussion categories. For instance:

  • General Discussions: A space for members to talk about various topics.
  • Social Media Strategies: A niche topic where members can discuss content creation and monetization.
 

You can also create announcement channels where only admins post important updates. This makes your online community more organized and encourages meaningful interactions.

Step 6: Add custom plugins

Skool allows you to enhance your community’s functionality with plugins. Some popular options include:

  • Onboarding Questionnaire: Ask new members questions like “How did you hear about this community?” or “What are your goals?” when they join.
  • Auto-DM Plugin: Automatically send a welcome message to new members when they join your community. For example, “Welcome to Female Entrepeneurs Circle! Feel free to reach out if you have any questions.”
 

These plugins help you automate the onboarding process, making it easier to scale your community online.

Step 7: Gamify Your Community

One of Skool’s unique features is its gamification system. You can assign levels based on activity, incentivizing members to stay active. For instance:

  • Level 1: Rookie
  • Level 5: Pro

 

Members earn points for contributing to discussions or completing tasks, unlocking rewards like access to new content or exclusive coaching calls. Gamification not only keeps your online community engaged but also encourages healthy competition.

Step 8: Set Up the Classroom for Courses

If your community online revolves around education, Skool’s Classroom feature is perfect for hosting courses. You can upload videos, provide downloadable resources, and even lock certain content for paid members.

For example, you can offer a free mini-course in your community, while more advanced or exclusive content is gated behind a membership fee. This adds value and keeps members returning to your community for new learning opportunities.

Step 9: Schedule Group Events with the Calendar Feature

Another great way to keep your online community engaged is by hosting live events like Q&A sessions or group coaching calls. With Skool’s Calendar feature, you can easily schedule recurring events and sync them with Zoom or Google Meet. You can even send automated email reminders to ensure high attendance.

Optimizing Your Community for Success

Step 10: Customize the About Page

The About Page serves as your community’s landing page. Be sure to include:

  • An image or video explaining your community’s mission.
  • A brief description that highlights the value your community offers.
  • A call to action: Encourage visitors to join, whether it’s a paid or free group.
 

Your About Page is the first impression potential members get, so make it engaging and informative.

Conclusion

Building a successful online community takes planning and the right tools. Skool.com provides everything you need, from monetizing your community to keeping members engaged through discussions, courses, and events. With easy setup and features tailored for engagement, Skool is ideal for anyone looking to build and grow their community online.

Ready to build your community? Start your journey on Skool.com today and turn your audience into an engaged and active group that adds value to your brand.

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